We are a small team but with an absolute powerhouse of talent, expertise and experience. We all love what we do, and we do it with an unrivalled passion, dedication and commitment to our Members. We each bring variety, dynamism and fun to the sessions, and all against a backdrop of exceptional qualifications and accreditations.

Rob Cooke

Owner, Train Elite and Trainer

‘I am a dedicated, results-based  Trainer, and I am passionate about and motivated by changing people’s lives for the better, supporting them through, not only a structured training programme, but all aspects of diet, nurition, wellbeing and personal development. I have over 20 years experience as a leading instructor and personal trainer. My dream has been to always own my own gym, and realise my vision, so I am excited to be able to bring this to fruition through Train Elite. I am particuarly committed to continuing to learn and develop new skills and disciplines to bring exciting new programmes to the gym, and always to strive for the best quality and standard of training, and that of my colleagues’.

Level 4 Qualified Personal Trainer
Kettle Bell Instructor
TRX Instructor
Metafit Instructor

Favourite exercise: All the ones members like the least! Burpee is one of them!
Least favourite: Lunges
Fitness mantra: ‘Small changes add up to huge results’
What would you be doing if you weren’t a trainer: Overweight
Why do you love what you do:Helping people become better versions of themselves’.

Luke Jones-Dowling

Trainer and Strength & Conditioning Coach

‘I have been interested in health and fitness from a very young age. I first qualified as a fitness instructor 2001. I have a very strong interest in nutrition and functional training. Have boxed at amateur level for Bournemouth ABA (padwork specialist) and a keen football and tennis player.. My reason for being in the industry is to help people become the best versions of themselves and I truly believe I have the knowledge and skills to do so. I am passionate about  training, it teaches me so much about myself”.
Premier active IQ level 3 fitness instructor and personal trainer
Premier IQ level 2 diploma in fitness instructor 
Metafit class instructor 
YMCA boxing padwork for PT’sActive IQ
level 2 instructor studio cycling
FA level 1 football coach 

Favourite exercise: Pull up
Least favourite: Marathons
Fitness mantra: ‘The work doesn’t do itself’
What would you be doing if you weren’t a trainer: Scuba instructor
Why do you love what you do:I love helping people feel good about themselves and creating better lives’.

Claire Crowley

Trainer and Strength & Conditioning Coach

‘I have been in the fitness industry for over a decade, starting out as a gymnastics coach, and have spent many years teaching studio/ group exercise classes and personally training many individual clients for a wide range of health and fitness benefits. For the last 5 years I has been working abroad as a full time CrossFit coach, where I competed to a high level but most recently I have turned my focus to holisitc health and nutrition to create happier, healthier lifestyles. I focus on all areas of health including sleep, stress and mindfulness on top of fueling the body with good nutrition and strength and conditioning training.

Favourite exercise: Toes to Bar
Least favourite: Assult Bike
Fitness mantra: ‘Progress not perfection. Or, squats low, standards high’
What would you be doing if you weren’t a trainer: ‘Social Worker or Mental Health Nurse’.
Why do you love what you do:To empower people to build strength and resilience to take long term care of their health and well-being. I like to educate, and inspire people to live happier, healthier lives’.

Sean Toomey


‘Martial Arts Hall of Fame Inductee Sean Toomey, I am an expert in the field of Muay Thai, K1, Boxing, Personal training, Strength and Conditioning, Functional training, Insanity and HIIT components! I have a lifetime of experience in sports and fitness, from competitive running in 10k and half marathon disciplines, semi pro footballer, Boxer and Thai boxer, Bikram Yoga 30 day Challenge completed, and numerous other sporting achievements! And I have been trainer to some of the UK’s best Muay Thai and K1 and MMA fighters, with many students going on to run their own successful academies. I am also a top promoter of over 100 fight events, including some of the biggest names in the World alongside being a boxing, K1 , Muay Thai and MMA judge and Referree!’

Premier level 3 personal Trainer
ABA Boxing Coach
Muay Thai Boxing Coach
WBC Muay Thai European Executive Officer

Favourite exercise: Burpees
Least favourite: Uphill Bunny Hops
Fitness mantra: ‘Go hard or go home!
What would you be doing if you weren’t a trainer: Money Broker
Why do you love what you do:I love pushing people to their limits & seeing them achieve’

Roxy Cotton


‘Hey, I’m Roxy level 3 Personal Trainer, Strong First Certified Instructor and Kaatsu Specialist. Having been on a weight loss journey myself I know the struggles, not only reaching your goals but staying there too. I dropped 14 kg in weight, 12% body fat and dropped 4 dress sizes from a 14 to an 8. I am extremely passionate about what I do, helping people overcome fears, lose weight, get fitter and stronger and improve nutrition. I look at it as a life changing experience, not just a short term fix, helping you live a better life for longer. I am also working with people recovering from injury with my Kaatsu Program. Reducing the injury recovery time and getting them back to ‘normality’ in half the time. I also have clients with multiple Sclerosis training with this system and building muscle and strength. I’m am also one of only three Instructors in the South to hold an SFG1 Certification, specialist kettlebell training and am working towards my Strong First bodyweight and barbell qualifications’.

Favourite exercise: Kettlebell swings and kettlebell.
Least favourite: Handstands
Fitness mantra: ‘If it doesn’t challenge you, it doesn’t change you
What would you be doing if you weren’t a trainer: Clown
Why do you love what you do:I love seeing people achieve things they thought were unachievable and changing their lives for the better’

Jo Hawkes

Yoga Instructor

‘I had my first taste of yoga at a young age playfully exploring Asana’s with my Grandmother throughout my Junior school years. It wasn’t until moving to Bournemouth in 2005 that I started attending regular Iyengar yoga classes, and then stumbled across my first Ashtanga class and was immediately hooked. Surprised at how stiff and inflexible my body was after many years as a competitive swimmer, I practiced regularly and was fascinated at how yoga helped to improve mystrength, balance and well-being as well as my performance in other sporting activities. In 2014 I completed my RYT200hr Teacher training under Brian Cooper, Scott Parsons & Helen McCabe and went on to complete my Pre & Postnatal Yoga teacher training in 2017 with Sally Parkes’.

Favourite exercise: Bear Plank
Least favourite: Burpee
Fitness mantra: ‘Breathe’
What would you be doing if you weren’t a trainer: MTB Guide in the mountains somewhere.
Why do you love what you do:I love how Yoga allows people to tune into their bodies and be more connected to their breath and movement’.

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